Communication in a Company
October 27th, 2010 | 
Author: Communication in a company, known as organizational communication, is a determining factor in the success of a company; good communication is synonymous with efficiency, organization and coordination, while poor communication can be a source of inefficiency, confusion and internal conflicts.
Communication in a company must be based on a clear, simple and understandable to the recipient. Should be timely, the message must reach the receiver at the right time. And it must be accurate, do not use unnecessary reporting linguistic embellishments.
Basically, the communication in a company is classified into two types: external communication and internal communication:
External communication
Is communication where the message is directed out of the company, i.e., goes to consumers, the general public, focus groups, etc. Aims to inform about the existence of a product or service, information about major benefits or features, reporting on activities in which the company, etc.
To perform this type of communication media are used such as television, radio, newspapers, phone calls, sending e-mails, Internet, posters, billboards, leaflets, panels, business cards, advertising cards, catalogs, brochures , etc.
An important aspect of external communication are public relations, where, through participation in events, activities, seminars, social aid projects, etc.., Seeks to create and maintain a good image or reputation of the business.
Internal communication
Is communication where the message is addressed to within the company, i.e., goes to staff it. Event aims to inform, report occurrences, coordinate activities, organize tasks, manage, motivate, lead, etc.
To perform this type of communication media are used such as murals, intercoms, telephones, Internet, circulars, memoranda, letters, publications, reports, reports, meetings, conferences, events, etc.
This type of internal communication media can be divided into formal and informal communication:
* Formal communication: it is one where the message originates from a member of a particular hierarchical level, and is addressed to a member of a lower hierarchical level, a higher level, or the same level, following the formally established channels company.
* Informal communication: it is one where the message circulating among members of the company, without knowing precisely the origin of it, and without following formal channels established by the company.
* And, in turn, internal communication can also be broken down vertical communication, vertical communication upward and horizontal communication.
* Vertical-down communication: it is one where the message originates at a higher hierarchical level (in the direction, a boss, etc…), and is aimed at a lower hierarchical level (to a subordinate, an operator, etc.). . Comes in the form of orders, instructions, teachings, corrections, etc…
* Vertical upward communication: it is one where the message comes at a lower hierarchical level (subordinate, an operator, etc…), and targets a higher hierarchical level (at the address, a boss, etc…). Comes in the form of suggestions, proposals, complaints, etc.
* Horizontal communication: it is one that is between members of the same hierarchical level. Its main function is to facilitate coordination of activities.
