The Vision of a Company
October 26th, 2010 | 
Author: Company’s vision is a statement that indicates where the company is headed in the long run, or what is what they intended to become.
Unlike the mission, vision statement answers the question “What do we want to be?” While the mission answers the question: “What is our purpose?”.
The reason for establishing the vision of a company is that it serves as a guide that allows focusing the efforts of all members of the company in the same direction, i.e. to achieve set targets, develop strategies, make decisions and run tasks under the guidance of this, thus achieving coherence and order.
Establishing the vision of a company, it also allows it to serve as a source of inspiration, making all company members feel identified, engaged and motivated to achieve it.
A good overview of business must have the following characteristics:
* Must be positive, attractive, uplifting and inspiring, it should promote ownership and commitment of all members of the company.
* Must be aligned and consistent with the values, principles and culture of the company.
* Must be clear and understandable to all, should be understandable and easy to follow.
* Not be easy to achieve, but not impossible.
* Should be challenging.
* Must be ambitious, but doable.
* Must be realistic, must be an aspiration as possible, taking into account the environment, the resources of the company and its real possibilities.
To make the vision of a company, we ask the following questions:
* What is the future we want to project image of our company?
* What are our desires and aspirations?
* Where do we go from here?
* Where do we go?
To conclude, consider the view of some well known companies:
General Motors: “Being the world leader in products and services related to transport. We will accomplish our customers’ enthusiasm through continuous improvement of our products, guided by integrity, teamwork and innovation of our people. “
McDonald’s: “Be the best fast food restaurant in the world. Being the best means providing outstanding quality, service, hygiene and value, so we do that every customer in every restaurant smile. “
Samsung: “Leading the digital convergence revolution.”
Wal-Mart: “Being the most efficient low-cost multi-operator, offering customers the best value for money.”
