Maintain Communication with the Customer
October 8th, 2010 | 
Author: As important as attracting new customers, is to withhold or retain existing customers have.
And the best way to retain or keep customers is to keep communication or contact with them.
Maintain communication with our clients allows us to retain or keep it allows us to constantly remind our brand or business.
But also allows us to make them feel important and special, let them know that we care and are interested in them and eventually let them know about our new products, special offers and promotions.
Let’s look at how to maintain communication with our customers, and how to take advantage of this communication:
1. Get customer data
The process of maintaining communication with the client begins by attempting to get your personal data (name, address, telephone number, email address, birthday, etc.)..
The way to get this data can be direct, for example, by asking you to please give us your data to send then our promotions.
Although due to the reluctance on the client may have to give us your data, you can try to get them indirectly, and for example, by inviting them to participate in contests in which to participate have to fill out coupons with their data.
2. Create Database
With data collected from our customers we create our database.
To create our database, we simply must draw a picture in which list all our customers along with the data we collected from each of them.
Our database will tell us how to communicate with each of our customers, but also allow us to obtain information that can help us provide personalized service.
3. Communicate with customers
The next step is to establish communication with the client (once we have purchased or made use of our services).
To start this communication may, for example, call to ask if the product came in the agreed conditions; write a letter or email to congratulate and thank you for your purchase, etc.
4. Maintain communication with the customer
Having established communication with the client, the next step is to ensure that this communication is ongoing, but it can be uncomfortable for him.
This could, for example, to call after a few weeks to ask how you’re doing with the product, send a postcard or email to say hello for her birthday or any holiday, etc.
5. Communicate product launches or promotions
In the process of maintaining communication with the client may inform the launch of our new products, special offers or promotions.
However, we must not abuse this practice (especially if the medium we use is the e-mail), and that instead of persuading the customer to buy from us, it could cause discomfort and lose as a customer.
Also, if possible we try to personalize this type of communication, for example, ensuring that the products or promotions are really the interests of the client with whom we are communicating.
Endnotes
Today a way to maintain communication with the customer is doing through the Internet, as well as allowing effective communication does not mean higher costs.
One way to keep this communication is making use of an electronic newsletter where we send regular electronic publications to our customers who subscribe to it previously.
And one effective way to keep this communication, especially if our customers are made up of a young audience, is it through social networks such as Facebook or Twitter.
For which we have to create our business on Facebook and / or account Twitter for our company, and then invite our clients to follow us through these means.
